# Bread Financial (BFH) — Overview

BFH · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/bfh

## Price

Last close $101.31 on Oct 15, 2026. 52-week range $57.61 – $113.40.

## Company profile

Formed by a combination of JCPenney's credit card processing unit and The Limited's credit card bank business, Bread Financial is a provider of private-label and co-branded credit cards, loyalty programs, and marketing services. The company's most financially significant unit is its credit card business, which partners with retailers to jointly market Bread's credit cards to their customers. The company also retains a minority interest in spun-off LoyaltyOne, which operates the largest airline miles loyalty program in Canada and offers marketing services to grocery chains in Europe and Asia.

## Frequently Asked Questions

### How do I buy stock in Bread Financial (BFH)?

BFH trades commission-free with a Light Horse Securities brokerage account — from the mobile app, the web at [Light Horse Dashboard](https://portal.lighthorse.io), the trading API, or an [AI agent connected over MCP](/instructions/ai/claude). The trade panel on this page places the order once you are signed in.

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Data provided by [AInvest](https://www.ainvest.com).