# Bread Financial (BFH) — Analyst Forecast

BFH · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/bfh/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Buy | 8 | 8 | 1 | 17 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $102.00 | $116.00 | $130.00 | 8 |

Last price $101.31 (as of Oct 16, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Oct 6, 2026 | TD Cowen | Maintained | Hold | $111.00 |
| Oct 5, 2026 | Barclays | Maintained | Equal-Weight | $110.00 |
| Oct 1, 2026 | Evercore ISI Group | Maintained | Outperform | $118.00 |
| Sep 11, 2026 | Wells Fargo | Initiated Coverage | Equal-Weight | $115.00 |
| Aug 25, 2026 | Wolfe Research | Upgraded | Peer Perform → Outperform | $130.00 |
| Aug 3, 2026 | UBS | Maintained | Buy | $127.00 |
| Jul 28, 2026 | Evercore ISI Group | Maintained | Outperform | $120.00 |
| Jul 24, 2026 | Barclays | Maintained | Equal-Weight | $109.00 |
| Jul 24, 2026 | RBC Capital | Maintained | Sector Perform | $115.00 |
| Jul 24, 2026 | TD Cowen | Maintained | Hold | $114.00 |
| Jul 20, 2026 | Morgan Stanley | Maintained | Equal-Weight | $102.00 |
| Jul 7, 2026 | Barclays | Upgraded | Underweight → Equal-Weight | $104.00 |
| Jul 7, 2026 | Goldman Sachs | Maintained | Neutral | $108.00 |
| Jul 7, 2026 | UBS | Maintained | Buy | $120.00 |
| Jul 7, 2026 | TD Cowen | Maintained | Hold | $103.00 |
| Jul 6, 2026 | Evercore ISI Group | Maintained | Outperform | $116.00 |
| Jun 30, 2026 | BTIG | Maintained | Buy | $132.00 |
| Jun 11, 2026 | RBC Capital | Maintained | Sector Perform | $115.00 |
| May 22, 2026 | Loop Capital | Initiated Coverage | Buy | $104.00 |
| Apr 29, 2026 | Evercore ISI Group | Maintained | Outperform | $99.00 |

## Frequently Asked Questions

### What is the price target for BFH stock?

The average 12-month analyst price target for Bread Financial (BFH) is $116.00, with a high estimate of $130.00 and a low of $102.00, across 8 analysts.

### Is BFH a buy, sell, or hold?

Analysts covering Bread Financial currently average a Buy rating: 8 buy, 8 hold and 1 sell, from 17 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for BFH?

The average price target of $116.00 implies 14.50% upside from the last price of $101.31.

### What is the latest analyst rating on BFH?

On Oct 6, 2026, TD Cowen maintained Bread Financial at Hold with a price target of $111.00.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).