# Baozun (BZUN) — Overview

BZUN · NASDAQ · Stock

Canonical page: https://www.lighthorse.io/tickers/bzun

## Price

Last close $3.67 on Oct 15, 2026. 52-week range $2.10 – $3.67.

## Company profile

Baozun Inc is engaged to provide its customers with end-to-end e-commerce solutions including the sales of apparel, home and electronic products, online store design and setup, visual merchandising and marketing, online store operations, customer services, warehousing and order fulfillment, as well as the holistic brand management, including tactic positioning, branding and marketing, retail and e-commerce operations, supply chain and logistics, and technology empowerment. It has two operating segments: E-Commerce (encompassing BEC and BZI) and Brand Management (representing BBM). The company generates maximum of its revenue from E-Commerce (encompassing BEC and BZI) segment.

## Financials

| Metric | Value |
| --- | --- |
| Revenue (trailing twelve months) | $1.5B |
| Revenue (quarter) | $404.3M |
| Revenue growth (year over year) | 13.45% |
| Gross profit (trailing twelve months) | $1.1B |
| Gross margin | 74.19% |
| Net income (trailing twelve months) | −$9.4M |
| Net income (quarter) | $6.5M |
| Net income growth (year over year) | 326.04% |
| Net margin | -0.61% |
| Return on equity | -3.69% |
| EPS (trailing twelve months) | −$0.34 |
| Book value per share | $9.22 |
| P/E (trailing twelve months) | — |
| Price to book | 0.3 |
| Debt to assets | 42.38% |
| Payout ratio | 0.00% |
| Dividend yield | 0.00% |

## Frequently Asked Questions

### Is Baozun (BZUN) profitable?

No. Baozun reported a net loss of $9.4M over the trailing twelve months.

### How much revenue does Baozun (BZUN) make?

Baozun generated $1.5B in revenue over the trailing twelve months, up 13.45% year over year.

### How do I buy stock in Baozun (BZUN)?

BZUN trades commission-free with a Light Horse Securities brokerage account — from the mobile app, the web at [Light Horse Dashboard](https://portal.lighthorse.io), the trading API, or an [AI agent connected over MCP](/instructions/ai/claude). The trade panel on this page places the order once you are signed in.

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Data provided by [AInvest](https://www.ainvest.com).