# Harley-Davidson (HOG) — Analyst Forecast

HOG · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/hog/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Hold | 6 | 9 | 4 | 19 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $17.00 | $28.20 | $33.00 | 5 |

Last price $27.59 (as of Oct 16, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Oct 5, 2026 | Citigroup | Upgraded | Neutral → Buy | $33.00 |
| Sep 8, 2026 | Citigroup | Maintained | Neutral | $31.00 |
| Sep 2, 2026 | UBS | Maintained | Neutral | $28.00 |
| Aug 17, 2026 | DA Davidson | Maintained | Buy | $33.00 |
| Jul 28, 2026 | Morgan Stanley | Maintained | Underweight | $17.00 |
| Jul 24, 2026 | Baird | Maintained | Neutral | $30.00 |
| Jul 20, 2026 | Loop Capital | Upgraded | Hold → Buy | — |
| Jul 13, 2026 | Citigroup | Maintained | Neutral | $27.00 |
| Jul 6, 2026 | DA Davidson | Maintained | Buy | $30.00 |
| May 19, 2026 | Morgan Stanley | Maintained | Underweight | $15.00 |
| May 11, 2026 | UBS | Maintained | Neutral | $26.00 |
| May 7, 2026 | Citigroup | Maintained | Neutral | $26.00 |
| May 6, 2026 | Wells Fargo | Maintained | Underweight | $19.00 |
| Mar 11, 2026 | Wells Fargo | Initiated Coverage | Underweight | $15.00 |
| Mar 4, 2026 | UBS | Maintained | Neutral | $19.00 |
| Jan 14, 2026 | Citigroup | Maintained | Neutral | $23.00 |
| Nov 25, 2025 | Loop Capital | Initiated Coverage | Hold | $21.00 |
| Nov 19, 2025 | Morgan Stanley | Maintained | Underweight | $21.00 |
| Nov 13, 2025 | UBS | Maintained | Neutral | $27.00 |
| Nov 10, 2025 | DA Davidson | Maintained | Buy | $30.00 |

## Frequently Asked Questions

### What is the price target for HOG stock?

The average 12-month analyst price target for Harley-Davidson (HOG) is $28.20, with a high estimate of $33.00 and a low of $17.00, across 5 analysts.

### Is HOG a buy, sell, or hold?

Analysts covering Harley-Davidson currently average a Hold rating: 6 buy, 9 hold and 4 sell, from 19 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for HOG?

The average price target of $28.20 implies 2.21% upside from the last price of $27.59.

### What is the latest analyst rating on HOG?

On Oct 5, 2026, Citigroup upgraded Harley-Davidson to Buy with a price target of $33.00.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).