# The Procter & Gamble (PG) — Analyst Forecast

PG · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/pg/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Hold | 12 | 13 | 1 | 26 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $149.00 | $159.80 | $170.00 | 5 |

Last price $146.08 (as of Sep 22, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Aug 7, 2026 | Argus Research | Downgraded | Buy → Hold | — |
| Jul 30, 2026 | Citigroup | Maintained | Buy | $170.00 |
| Jul 30, 2026 | HSBC | Downgraded | Buy → Hold | $149.00 |
| Jul 21, 2026 | Barclays | Maintained | Equal-Weight | $152.00 |
| Jul 16, 2026 | JP Morgan | Maintained | Overweight | $162.00 |
| Jul 10, 2026 | B of A Securities | Maintained | Buy | $166.00 |
| Jun 11, 2026 | Bernstein | Initiated Coverage | Market Perform | $156.00 |
| Apr 27, 2026 | Evercore ISI Group | Maintained | In-Line | $162.00 |
| Apr 27, 2026 | Wells Fargo | Maintained | Overweight | $164.00 |
| Apr 27, 2026 | TD Cowen | Maintained | Hold | $150.00 |
| Apr 27, 2026 | UBS | Maintained | Buy | $172.00 |
| Apr 17, 2026 | JP Morgan | Maintained | Overweight | $162.00 |
| Apr 14, 2026 | Barclays | Maintained | Equal-Weight | $146.00 |
| Apr 10, 2026 | B of A Securities | Maintained | Buy | $167.00 |
| Apr 8, 2026 | Piper Sandler | Maintained | Neutral | $142.00 |
| Apr 8, 2026 | Wells Fargo | Maintained | Overweight | $158.00 |
| Apr 7, 2026 | UBS | Maintained | Buy | $166.00 |
| Mar 30, 2026 | Deutsche Bank | Maintained | Hold | $162.00 |
| Jan 27, 2026 | TD Cowen | Downgraded | Buy → Hold | $156.00 |
| Jan 23, 2026 | Wells Fargo | Maintained | Overweight | $165.00 |

## Frequently Asked Questions

### What is the price target for PG stock?

The average 12-month analyst price target for The Procter & Gamble (PG) is $159.80, with a high estimate of $170.00 and a low of $149.00, across 5 analysts.

### Is PG a buy, sell, or hold?

Analysts covering The Procter & Gamble currently average a Hold rating: 12 buy, 13 hold and 1 sell, from 26 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for PG?

The average price target of $159.80 implies 9.39% upside from the last price of $146.08.

### What is the latest analyst rating on PG?

On Aug 7, 2026, Argus Research downgraded The Procter & Gamble to Hold.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).