# PROG Holdings (PRG) — Analyst Forecast

PRG · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/prg/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Buy | 6 | 2 | 0 | 8 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $45.00 | $52.25 | $64.00 | 4 |

Last price $31.11 (as of Oct 16, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Oct 8, 2026 | Loop Capital | Upgraded | Hold → Buy | $45.00 |
| Oct 7, 2026 | Jefferies | Maintained | Buy | $50.00 |
| Jul 30, 2026 | Keybanc | Maintained | Overweight | $50.00 |
| Jul 30, 2026 | B. Riley Securities | Maintained | Buy | $64.00 |
| Jul 8, 2026 | Jefferies | Upgraded | Hold → Buy | $60.00 |
| Jul 7, 2026 | TD Cowen | Maintained | Buy | $50.00 |
| Jul 1, 2026 | Loop Capital | Downgraded | Buy → Hold | $48.00 |
| Apr 30, 2026 | Stephens & Co. | Maintained | Overweight | $47.50 |
| Apr 30, 2026 | TD Cowen | Maintained | Buy | $45.00 |
| Mar 11, 2026 | TD Cowen | Maintained | Buy | $43.00 |
| Jan 8, 2026 | TD Cowen | Maintained | Buy | $38.00 |
| Dec 16, 2025 | B. Riley Securities | Initiated Coverage | Buy | $50.00 |
| Nov 21, 2025 | BTIG | Upgraded | Sell → Neutral | — |
| Oct 23, 2025 | BTIG | Maintained | Sell | $31.00 |
| Oct 23, 2025 | TD Cowen | Maintained | Buy | $37.00 |
| Oct 10, 2025 | BTIG | Maintained | Sell | $27.00 |
| Jul 14, 2025 | BTIG | Downgraded | Neutral → Sell | $24.00 |
| Apr 24, 2025 | Keybanc | Maintained | Overweight | $45.00 |
| Apr 24, 2025 | Loop Capital | Maintained | Buy | $40.00 |
| Feb 26, 2025 | Jefferies | Downgraded | Buy → Hold | $29.00 |

## Frequently Asked Questions

### What is the price target for PRG stock?

The average 12-month analyst price target for PROG Holdings (PRG) is $52.25, with a high estimate of $64.00 and a low of $45.00, across 4 analysts.

### Is PRG a buy, sell, or hold?

Analysts covering PROG Holdings currently average a Buy rating: 6 buy, 2 hold and 0 sell, from 8 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for PRG?

The average price target of $52.25 implies 67.95% upside from the last price of $31.11.

### What is the latest analyst rating on PRG?

On Oct 8, 2026, Loop Capital upgraded PROG Holdings to Buy with a price target of $45.00.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).