# Purple Innovation (PRPL) — Analyst Forecast

PRPL · NASDAQ · Stock

Canonical page: https://www.lighthorse.io/tickers/prpl/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Hold | 0 | 2 | 0 | 2 |

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Apr 29, 2026 | Keybanc | Downgraded | Overweight → Sector Weight | — |
| Apr 29, 2026 | UBS | Maintained | Neutral | $0.65 |
| Apr 1, 2026 | UBS | Maintained | Neutral | $0.85 |
| Mar 26, 2025 | Wedbush | Maintained | Neutral | $1.00 |
| Sep 4, 2024 | Wedbush | Downgraded | Outperform → Neutral | $1.10 |
| Aug 6, 2024 | Craig-Hallum | Maintained | Hold | $1.50 |
| May 8, 2024 | Wedbush | Maintained | Outperform | $2.25 |
| Mar 21, 2024 | Roth MKM | Maintained | Buy | $2.50 |
| Mar 13, 2024 | Wedbush | Maintained | Outperform | $2.25 |
| Mar 13, 2024 | Craig-Hallum | Maintained | Hold | $2.00 |
| Mar 13, 2024 | Roth MKM | Upgraded | Neutral → Buy | $2.50 |
| Mar 7, 2024 | Roth MKM | Maintained | Neutral | $2.00 |
| Jan 24, 2024 | Keybanc | Maintained | Overweight | $5.00 |
| Jan 24, 2024 | Wedbush | Maintained | Outperform | $1.25 |
| Nov 13, 2023 | Oppenheimer | Downgraded | Outperform → Perform | — |
| Nov 10, 2023 | Keybanc | Maintained | Overweight | $6.00 |
| Nov 10, 2023 | Wedbush | Maintained | Outperform | $1.00 |
| Nov 10, 2023 | Craig-Hallum | Downgraded | Buy → Hold | — |
| Aug 25, 2023 | Oppenheimer | Maintained | Outperform | $8.00 |
| Aug 10, 2023 | Wedbush | Maintained | Outperform | $3.00 |

## Frequently Asked Questions

### Is PRPL a buy, sell, or hold?

Analysts covering Purple Innovation currently average a Hold rating: 0 buy, 2 hold and 0 sell, from 2 analysts. Ratings reflect analyst opinion, not investment advice.

### What is the latest analyst rating on PRPL?

On Apr 29, 2026, Keybanc downgraded Purple Innovation to Sector Weight.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).