# Prudential Financial (PRU) — Overview

PRU · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/pru

## Price

Last close $115.74 on Oct 16, 2026. 52-week range $92.00 – $125.13.

## Company profile

Prudential Financial is one of the largest US life insurers, offering annuities, life insurance, and asset management products. The United States and Japan are its two largest markets. Its US business contributed about 50% of adjusted 2025 earnings and includes institutional retirement (mostly pension risk transfer), individual retirement (annuities), group insurance, and individual life insurance. Its international business represented about 39% of adjusted earnings, with a strong market position in Japan, and the firm also has a presence in emerging markets like Brazil. The company's investment management business, PGIM, contributed approximately 11% of its 2025 adjusted earnings. PGIM had around $1.47 trillion in assets under management at the end of the fourth quarter of 2025.

## Financials

| Metric | Value |
| --- | --- |
| Revenue (trailing twelve months) | $64.8B |
| Revenue (quarter) | $15.7B |
| Revenue growth (year over year) | 14.10% |
| Gross profit (trailing twelve months) | $0.00 |
| Gross margin | 0.00% |
| Net income (trailing twelve months) | $4.1B |
| Net income (quarter) | $1.0B |
| Net income growth (year over year) | 83.04% |
| Net margin | 6.28% |
| Return on equity | 12.09% |
| EPS (trailing twelve months) | $11.09 |
| Book value per share | $99.15 |
| P/E (trailing twelve months) | 10.2 |
| Price to book | 1.2 |
| Debt to assets | 95.59% |
| Payout ratio | 53.23% |
| Dividend yield | 4.83% |

## Frequently Asked Questions

### Is Prudential Financial (PRU) profitable?

Yes. Prudential Financial earned $4.1B in net income over the trailing twelve months, a net margin of 6.28%.

### How much revenue does Prudential Financial (PRU) make?

Prudential Financial generated $64.8B in revenue over the trailing twelve months, up 14.10% year over year.

### What is PRU's P/E ratio?

Prudential Financial trades at 10.2 times trailing twelve-month earnings, on an EPS of $11.09.

### How do I buy stock in Prudential Financial (PRU)?

PRU trades commission-free with a Light Horse Securities brokerage account — from the mobile app, the web at [Light Horse Dashboard](https://portal.lighthorse.io), the trading API, or an [AI agent connected over MCP](/instructions/ai/claude). The trade panel on this page places the order once you are signed in.

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This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).