# Prudential Financial (PRU) — Analyst Forecast

PRU · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/pru/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Hold | 0 | 16 | 5 | 21 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $96.00 | $111.75 | $127.00 | 8 |

Last price $116.02 (as of Oct 16, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Oct 16, 2026 | Keefe, Bruyette & Woods | Maintained | Market Perform | $119.00 |
| Oct 15, 2026 | JP Morgan | Maintained | Neutral | $127.00 |
| Oct 12, 2026 | Piper Sandler | Maintained | Neutral | $120.00 |
| Oct 12, 2026 | Wells Fargo | Maintained | Underweight | $104.00 |
| Oct 7, 2026 | Barclays | Maintained | Underweight | $96.00 |
| Oct 7, 2026 | Mizuho | Maintained | Neutral | $109.00 |
| Aug 24, 2026 | Morgan Stanley | Maintained | Underweight | $105.00 |
| Aug 19, 2026 | Wells Fargo | Maintained | Underweight | $110.00 |
| Aug 17, 2026 | JP Morgan | Maintained | Neutral | $131.00 |
| Aug 11, 2026 | Keefe, Bruyette & Woods | Maintained | Market Perform | $123.00 |
| Aug 11, 2026 | Piper Sandler | Maintained | Neutral | $128.00 |
| Jul 22, 2026 | TD Cowen | Maintained | Hold | $114.00 |
| Jul 21, 2026 | JP Morgan | Maintained | Neutral | $129.00 |
| Jul 13, 2026 | Keefe, Bruyette & Woods | Maintained | Market Perform | $113.00 |
| Jul 13, 2026 | Evercore ISI Group | Maintained | In-Line | $110.00 |
| Jul 10, 2026 | Jefferies | Maintained | Hold | $110.00 |
| Jul 9, 2026 | Mizuho | Maintained | Neutral | $109.00 |
| Jul 9, 2026 | Wells Fargo | Maintained | Underweight | $103.00 |
| Jul 7, 2026 | Barclays | Maintained | Underweight | $92.00 |
| Jun 24, 2026 | Piper Sandler | Maintained | Neutral | $110.00 |

## Frequently Asked Questions

### What is the price target for PRU stock?

The average 12-month analyst price target for Prudential Financial (PRU) is $111.75, with a high estimate of $127.00 and a low of $96.00, across 8 analysts.

### Is PRU a buy, sell, or hold?

Analysts covering Prudential Financial currently average a Hold rating: 0 buy, 16 hold and 5 sell, from 21 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for PRU?

The average price target of $111.75 implies 3.68% downside from the last price of $116.02.

### What is the latest analyst rating on PRU?

On Oct 16, 2026, Keefe, Bruyette & Woods maintained Prudential Financial at Market Perform with a price target of $119.00.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).