# Roku (ROKU) — Analyst Forecast

ROKU · NASDAQ · Stock

Canonical page: https://www.lighthorse.io/tickers/roku/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Hold | 6 | 23 | 1 | 30 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $155.00 | $161.29 | $172.00 | 7 |

Last price $154.67 (as of Oct 15, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Sep 24, 2026 | Wedbush | Maintained | Neutral | $155.00 |
| Aug 24, 2026 | JP Morgan | Initiated Coverage | Neutral | $160.00 |
| Aug 14, 2026 | Wells Fargo | Downgraded | Overweight → Equal-Weight | $165.00 |
| Aug 10, 2026 | Rosenblatt | Maintained | Buy | $160.00 |
| Aug 7, 2026 | Seaport Global | Downgraded | Buy → Neutral | — |
| Aug 7, 2026 | Guggenheim | Downgraded | Buy → Neutral | $160.00 |
| Aug 7, 2026 | UBS | Maintained | Neutral | $172.00 |
| Jul 17, 2026 | Citigroup | Maintained | Neutral | $157.00 |
| Jun 16, 2026 | Rosenblatt | Maintained | Buy | $160.00 |
| Jun 16, 2026 | JP Morgan | Downgraded | Overweight → Neutral | $160.00 |
| Jun 16, 2026 | Evercore ISI Group | Downgraded | Outperform → In-Line | $160.00 |
| Jun 16, 2026 | Susquehanna | Downgraded | Positive → Neutral | $160.00 |
| Jun 16, 2026 | Piper Sandler | Downgraded | Overweight → Neutral | $160.00 |
| Jun 16, 2026 | Citizens | Downgraded | Market Outperform → Market Perform | — |
| Jun 16, 2026 | Needham | Maintained | Buy | $170.00 |
| Jun 16, 2026 | Wolfe Research | Downgraded | Outperform → Peer Perform | — |
| Jun 16, 2026 | Wedbush | Downgraded | Outperform → Neutral | $155.00 |
| Jun 16, 2026 | Loop Capital | Downgraded | Buy → Hold | $155.00 |
| Jun 15, 2026 | Needham | Maintained | Buy | $170.00 |
| Jun 15, 2026 | Baird | Downgraded | Outperform → Neutral | $160.00 |

## Frequently Asked Questions

### What is the price target for ROKU stock?

The average 12-month analyst price target for Roku (ROKU) is $161.29, with a high estimate of $172.00 and a low of $155.00, across 7 analysts.

### Is ROKU a buy, sell, or hold?

Analysts covering Roku currently average a Hold rating: 6 buy, 23 hold and 1 sell, from 30 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for ROKU?

The average price target of $161.29 implies 4.28% upside from the last price of $154.67.

### What is the latest analyst rating on ROKU?

On Sep 24, 2026, Wedbush maintained Roku at Neutral with a price target of $155.00.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).