# The Boston Beer (SAM) — Analyst Forecast

SAM · NYSE · Stock

Canonical page: https://www.lighthorse.io/tickers/sam/forecast

## Analyst consensus

| Consensus | Buy | Hold | Sell | Analysts |
| --- | --- | --- | --- | --- |
| Hold | 1 | 12 | 1 | 14 |

## Price target

| Low | Average | High | Analysts |
| --- | --- | --- | --- |
| $185.00 | $211.00 | $295.00 | 5 |

Last price $179.20 (as of Oct 15, 2026).

## Recent analyst ratings

| Date | Firm | Action | Rating | Price target |
| --- | --- | --- | --- | --- |
| Oct 6, 2026 | RBC Capital | Maintained | Sector Perform | $190.00 |
| Jul 24, 2026 | RBC Capital | Maintained | Sector Perform | $210.00 |
| Jul 24, 2026 | Roth Capital | Maintained | Buy | $295.00 |
| Jul 24, 2026 | Citigroup | Maintained | Neutral | $185.00 |
| Jul 24, 2026 | Jefferies | Maintained | Hold | $195.00 |
| Jul 16, 2026 | UBS | Maintained | Neutral | $190.00 |
| Jul 14, 2026 | Citigroup | Maintained | Neutral | $195.00 |
| Jul 8, 2026 | Goldman Sachs | Maintained | Sell | $169.00 |
| May 6, 2026 | Morgan Stanley | Maintained | Equal-Weight | $220.00 |
| May 5, 2026 | Bernstein | Maintained | Market Perform | $210.00 |
| May 4, 2026 | Citigroup | Maintained | Neutral | $250.00 |
| May 1, 2026 | Evercore ISI Group | Maintained | In-Line | $240.00 |
| May 1, 2026 | RBC Capital | Maintained | Sector Perform | $242.00 |
| May 1, 2026 | UBS | Maintained | Neutral | $245.00 |
| Apr 15, 2026 | Citigroup | Maintained | Neutral | $270.00 |
| Apr 7, 2026 | UBS | Maintained | Neutral | $250.00 |
| Mar 30, 2026 | Deutsche Bank | Maintained | Hold | $211.00 |
| Feb 26, 2026 | UBS | Maintained | Neutral | $230.00 |
| Feb 25, 2026 | Citigroup | Maintained | Neutral | $230.00 |
| Feb 25, 2026 | Morgan Stanley | Maintained | Equal-Weight | $235.00 |

## Frequently Asked Questions

### What is the price target for SAM stock?

The average 12-month analyst price target for The Boston Beer (SAM) is $211.00, with a high estimate of $295.00 and a low of $185.00, across 5 analysts.

### Is SAM a buy, sell, or hold?

Analysts covering The Boston Beer currently average a Hold rating: 1 buy, 12 hold and 1 sell, from 14 analysts. Ratings reflect analyst opinion, not investment advice.

### What upside do analysts see for SAM?

The average price target of $211.00 implies 17.75% upside from the last price of $179.20.

### What is the latest analyst rating on SAM?

On Oct 6, 2026, RBC Capital maintained The Boston Beer at Sector Perform with a price target of $190.00.

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Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.

Data provided by [AInvest](https://www.ainvest.com).