Booking Holdings (BKNG) analyst forecast and price target
Analyst forecast
Consensus of 39 analyst ratings
Based on 14 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| BTIG | Maintained | Buy | $250.00 | Aug 27, 2026 |
| Evercore ISI Group | Maintained | Outperform | $270.00 from $245.00 | Aug 24, 2026 |
| Argus Research | Maintained | Buy | $245.00 from $210.00 | Aug 10, 2026 |
| BMO Capital | Maintained | Outperform | $250.00 from $240.00 | Aug 5, 2026 |
| Cantor Fitzgerald | Maintained | Neutral | $220.00 from $175.00 | Aug 5, 2026 |
| Wedbush | Maintained | Outperform | $247.00 from $211.00 | Aug 5, 2026 |
| Wells Fargo | Maintained | Equal-Weight | $220.00 from $214.00 | Aug 5, 2026 |
| BTIG | Maintained | Buy | $250.00 | Aug 5, 2026 |
| B. Riley Securities | Maintained | Buy | $274.00 from $264.00 | Aug 5, 2026 |
| Piper Sandler | Maintained | Neutral | $215.00 from $195.00 | Aug 5, 2026 |
| Oppenheimer | Maintained | Outperform | $240.00 from $215.00 | Aug 5, 2026 |
| Citigroup | Maintained | Buy | $236.00 from $225.00 | Aug 5, 2026 |
| Benchmark | Maintained | Buy | $250.00 from $220.00 | Aug 5, 2026 |
| UBS | Maintained | Buy | $274.00 from $266.00 | Aug 5, 2026 |
| UBS | Maintained | Buy | $266.00 from $249.00 | Jul 30, 2026 |
| Wedbush | Initiated Coverage | Outperform | $211.00 | Jul 16, 2026 |
| Jefferies | Maintained | Hold | $190.00 from $180.00 | Jul 14, 2026 |
| Wells Fargo | Maintained | Equal-Weight | $214.00 from $215.00 | Jun 30, 2026 |
| BTIG | Maintained | Buy | $250.00 | May 29, 2026 |
| Argus Research | Maintained | Buy | $205.00 from $188.00 | Apr 30, 2026 |
Frequently asked questions
What is the price target for BKNG stock?
The average 12-month analyst price target for Booking Holdings (BKNG) is $241.50, with a high estimate of $274.00 and a low of $190.00, across 14 analysts.
Is BKNG a buy, sell, or hold?
Analysts covering Booking Holdings currently average a Buy rating: 30 buy, 9 hold and 0 sell, from 39 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for BKNG?
The average price target of $241.50 implies 20.64% upside from the last price of $200.18.
What is the latest analyst rating on BKNG?
On Aug 27, 2026, BTIG maintained Booking Holdings at Buy with a price target of $250.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.