Mediaalpha (MAX) analyst forecast and price target
Analyst forecast
Consensus of 9 analyst ratings
Based on 6 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| JP Morgan | Initiated Coverage | Neutral | $15.00 | Aug 24, 2026 |
| RBC Capital | Maintained | Outperform | $15.00 from $11.00 | Aug 5, 2026 |
| Canaccord Genuity | Maintained | Buy | $17.00 from $15.00 | Jul 30, 2026 |
| Goldman Sachs | Maintained | Neutral | $14.00 from $10.00 | Jul 30, 2026 |
| Keefe, Bruyette & Woods | Maintained | Outperform | $17.00 from $15.00 | Jul 8, 2026 |
| TD Cowen | Maintained | Hold | $11.00 from $13.00 | Jun 23, 2026 |
| JP Morgan | Maintained | Overweight | $12.00 from $11.00 | Apr 30, 2026 |
| Keefe, Bruyette & Woods | Maintained | Outperform | $15.00 from $16.00 | Apr 7, 2026 |
| Keefe, Bruyette & Woods | Maintained | Outperform | $16.00 from $19.00 | Feb 24, 2026 |
| RBC Capital | Maintained | Outperform | $11.00 from $18.00 | Feb 24, 2026 |
| Goldman Sachs | Maintained | Neutral | $11.50 from $13.50 | Feb 24, 2026 |
| JP Morgan | Maintained | Overweight | $11.00 from $15.00 | Feb 24, 2026 |
| Keefe, Bruyette & Woods | Maintained | Outperform | $19.00 from $18.00 | Oct 30, 2025 |
| Canaccord Genuity | Maintained | Buy | $15.00 | Oct 30, 2025 |
| JP Morgan | Maintained | Overweight | $15.00 from $14.00 | Oct 30, 2025 |
| Goldman Sachs | Downgraded | Buy → Neutral | $12.00 from $14.50 | Oct 15, 2025 |
| Keefe, Bruyette & Woods | Maintained | Outperform | $18.00 from $17.00 | Sep 5, 2025 |
| RBC Capital | Maintained | Outperform | $18.00 from $20.00 | May 7, 2025 |
| JP Morgan | Maintained | Overweight | $12.00 from $10.00 | May 1, 2025 |
| Keefe, Bruyette & Woods | Maintained | Outperform | $16.00 from $19.00 | Apr 22, 2025 |
Frequently asked questions
What is the price target for MAX stock?
The average 12-month analyst price target for Mediaalpha (MAX) is $14.83, with a high estimate of $17.00 and a low of $11.00, across 6 analysts.
Is MAX a buy, sell, or hold?
Analysts covering Mediaalpha currently average a Buy rating: 6 buy, 3 hold and 0 sell, from 9 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for MAX?
The average price target of $14.83 implies 18.19% upside from the last price of $12.55.
What is the latest analyst rating on MAX?
On Aug 24, 2026, JP Morgan initiated coverage of Mediaalpha at Neutral with a price target of $15.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.