Planet Fitness (PLNT) analyst forecast and price target
Analyst forecast
Consensus of 19 analyst ratings
Based on 4 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| Morgan Stanley | Maintained | Equal-Weight | $51.00 from $47.00 | Aug 18, 2026 |
| RBC Capital | Maintained | Outperform | $65.00 from $70.00 | Aug 7, 2026 |
| Canaccord Genuity | Maintained | Buy | $82.00 from $80.00 | Jul 20, 2026 |
| JP Morgan | Maintained | Overweight | $62.00 from $60.00 | Jul 9, 2026 |
| Roth Capital | Maintained | Buy | $64.00 from $109.00 | May 20, 2026 |
| UBS | Maintained | Buy | $79.00 from $120.00 | May 15, 2026 |
| B of A Securities | Downgraded | Buy → Neutral | $59.00 from $110.00 | May 8, 2026 |
| Keybanc | Maintained | Overweight | $65.00 from $100.00 | May 8, 2026 |
| Wells Fargo | Maintained | Overweight | $65.00 from $80.00 | May 8, 2026 |
| Guggenheim | Maintained | Buy | $95.00 from $126.00 | May 8, 2026 |
| RBC Capital | Maintained | Outperform | $55.00 from $85.00 | May 8, 2026 |
| TD Cowen | Downgraded | Buy → Hold | $50.00 from $90.00 | May 8, 2026 |
| Macquarie | Maintained | Neutral | $45.00 from $90.00 | May 8, 2026 |
| Baird | Maintained | Outperform | $100.00 from $112.00 | May 5, 2026 |
| Wells Fargo | Maintained | Overweight | $80.00 from $90.00 | May 5, 2026 |
| RBC Capital | Maintained | Outperform | $85.00 from $120.00 | Apr 29, 2026 |
| TD Cowen | Maintained | Buy | $90.00 from $100.00 | Apr 29, 2026 |
| Stifel | Maintained | Buy | $90.00 from $105.00 | Apr 24, 2026 |
| Canaccord Genuity | Maintained | Buy | $122.00 from $128.00 | Apr 10, 2026 |
| Keybanc | Initiated Coverage | Overweight | $100.00 | Mar 12, 2026 |
Frequently asked questions
What is the price target for PLNT stock?
The average 12-month analyst price target for Planet Fitness (PLNT) is $65.00, with a high estimate of $82.00 and a low of $51.00, across 4 analysts.
Is PLNT a buy, sell, or hold?
Analysts covering Planet Fitness currently average a Buy rating: 12 buy, 7 hold and 0 sell, from 19 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for PLNT?
The average price target of $65.00 implies 24.87% upside from the last price of $52.06.
What is the latest analyst rating on PLNT?
On Aug 18, 2026, Morgan Stanley maintained Planet Fitness at Equal-Weight with a price target of $51.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.