The Southern
SO

The Southern (SO) analyst forecast and price target

Analyst forecast

Hold

Consensus of 26 analyst ratings

Buy
7
Hold
16
Sell
3
Average price target
$93.00+4.05% vs. last price
Last $89.38
Low $74.00High $104.00

Based on 6 analyst targets

Recent analyst ratings

FirmActionRatingPrice targetDate
KeybancMaintainedUnderweight$74.00 from $79.00Oct 13, 2026
JP MorganMaintainedNeutral$94.00 from $101.00Oct 13, 2026
CitigroupMaintainedBuy$104.00 from $114.00Sep 25, 2026
Morgan StanleyMaintainedUnderweight$85.00 from $89.00Sep 18, 2026
Morgan StanleyMaintainedUnderweight$89.00 from $92.00Aug 21, 2026
Truist SecuritiesMaintainedHold$97.00 from $100.00Aug 13, 2026
BMO CapitalMaintainedOutperform$104.00 from $102.00Jul 27, 2026
KeybancDowngradedSector Weight → Underweight$79.00Jul 23, 2026
BMO CapitalMaintainedOutperform$102.00 from $105.00Jul 22, 2026
JP MorganMaintainedNeutral$104.00 from $101.00Jul 16, 2026
BarclaysMaintainedEqual-Weight$98.00 from $99.00Jun 18, 2026
Truist SecuritiesMaintainedHold$100.00 from $103.00May 29, 2026
Morgan StanleyMaintainedUnderweight$92.00 from $94.00Apr 21, 2026
Truist SecuritiesInitiated CoverageHold$103.00Apr 21, 2026
Seaport GlobalDowngradedBuy → Neutral—Apr 20, 2026
BarclaysMaintainedEqual-Weight$99.00 from $88.00Apr 10, 2026
TD CowenMaintainedBuy$112.00 from $108.00Mar 6, 2026
Evercore ISI GroupUpgradedIn-Line → Outperform$111.00 from $103.00Mar 5, 2026
KeybancUpgradedUnderweight → Sector Weight—Mar 4, 2026
MizuhoUpgradedNeutral → Outperform$104.00 from $89.00Feb 20, 2026

Frequently asked questions

  • What is the price target for SO stock?

    The average 12-month analyst price target for The Southern (SO) is $93.00, with a high estimate of $104.00 and a low of $74.00, across 6 analysts.

  • Is SO a buy, sell, or hold?

    Analysts covering The Southern currently average a Hold rating: 7 buy, 16 hold and 3 sell, from 26 analysts. Ratings reflect analyst opinion, not investment advice.

  • What upside do analysts see for SO?

    The average price target of $93.00 implies 4.05% upside from the last price of $89.38.

  • What is the latest analyst rating on SO?

    On Oct 13, 2026, Keybanc maintained The Southern at Underweight with a price target of $74.00.

Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.