Wayfair (W) analyst forecast and price target
Analyst forecast
Consensus of 37 analyst ratings
Based on 14 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| Rosenblatt | Initiated Coverage | Buy | $125.00 | Aug 20, 2026 |
| Citigroup | Maintained | Buy | $133.00 from $95.00 | Aug 14, 2026 |
| Bernstein | Upgraded | Market Perform → Outperform | $125.00 from $100.00 | Aug 14, 2026 |
| BMO Capital | Maintained | Market Perform | $115.00 from $105.00 | Aug 5, 2026 |
| Wedbush | Maintained | Neutral | $125.00 from $85.00 | Aug 5, 2026 |
| Guggenheim | Maintained | Buy | $135.00 from $100.00 | Aug 5, 2026 |
| Wells Fargo | Maintained | Overweight | $130.00 from $100.00 | Aug 5, 2026 |
| Evercore ISI Group | Maintained | Outperform | $130.00 from $100.00 | Aug 5, 2026 |
| Needham | Maintained | Buy | $133.00 from $83.00 | Aug 5, 2026 |
| RBC Capital | Maintained | Sector Perform | $92.00 from $78.00 | Aug 5, 2026 |
| Truist Securities | Maintained | Buy | $135.00 from $99.00 | Aug 5, 2026 |
| TD Cowen | Maintained | Hold | $110.00 from $75.00 | Aug 5, 2026 |
| UBS | Maintained | Buy | $156.00 from $118.00 | Aug 5, 2026 |
| UBS | Maintained | Buy | $118.00 from $115.00 | Jul 29, 2026 |
| JP Morgan | Maintained | Overweight | $108.00 from $105.00 | Jul 28, 2026 |
| Wedbush | Initiated Coverage | Neutral | $104.00 | Jul 16, 2026 |
| Benchmark | Initiated Coverage | Hold | — | Jul 8, 2026 |
| Evercore ISI Group | Maintained | Outperform | $100.00 from $80.00 | Jun 23, 2026 |
| Evercore ISI Group | Maintained | Outperform | $80.00 from $75.00 | Jun 2, 2026 |
| Guggenheim | Maintained | Buy | $100.00 | May 20, 2026 |
Frequently asked questions
What is the price target for W stock?
The average 12-month analyst price target for Wayfair (W) is $125.14, with a high estimate of $156.00 and a low of $92.00, across 14 analysts.
Is W a buy, sell, or hold?
Analysts covering Wayfair currently average a Buy rating: 21 buy, 16 hold and 0 sell, from 37 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for W?
The average price target of $125.14 implies 27.51% upside from the last price of $98.15.
What is the latest analyst rating on W?
On Aug 20, 2026, Rosenblatt initiated coverage of Wayfair at Buy with a price target of $125.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.