Harley-Davidson (HOG) stock price, chart and financials

Price chart

Revenue (trailing twelve months)

$4.2B

Revenue (quarter)

$1.2B

Revenue growth (year over year)

−5.86%

Gross profit (trailing twelve months)

$1.0B

Gross margin

24.23%

Net income (trailing twelve months)

$195.7M

Net income (quarter)

$79.0M

Net income growth (year over year)

−25.31%

Net margin

4.62%

Return on equity

6.32%

EPS (trailing twelve months)

$1.83

Book value per share

$29.44

P/E (trailing twelve months)

13.85

Price to book

0.90

Debt to assets

57.00%

Payout ratio

25.81%

Dividend yield

2.90%

Company profile

Harley-Davidson is a leading global manufacturer of heavyweight motorcycles across the custom, cruising, and touring categories, as well as related merchandise, parts, and accessories. In recent years, the firm has expanded into the adventure touring market with its Pan America model, into electric with the LiveWire brand, and is returning to smaller-displacement bikes with the Sprint. Its captive finance arm, Harley-Davidson Financial Services, provides wholesale financing to dealers and retail financing and insurance brokerage services to customers. Harley captured around 34% of the heavyweight domestic market in 2025.

• Is Harley-Davidson (HOG) profitable?

  Yes. Harley-Davidson earned $195.7M in net income over the trailing twelve months, a net margin of 4.62%.

• How much revenue does Harley-Davidson (HOG) make?

  Harley-Davidson generated $4.2B in revenue over the trailing twelve months, down 5.86% year over year.

• What is HOG's P/E ratio?

  Harley-Davidson trades at 13.8 times trailing twelve-month earnings, on an EPS of $1.83.

• How do I buy stock in Harley-Davidson (HOG)?

  HOG trades commission-free with a Light Horse Securities brokerage account — from the mobile app, the web at Light Horse Dashboard, the trading API, or an AI agent connected over MCP. The trade panel on this page places the order once you are signed in.