Harley-Davidson (HOG) analyst forecast and price target
Analyst forecast
Consensus of 19 analyst ratings
Based on 4 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| DA Davidson | Maintained | Buy | $33.00 from $30.00 | Aug 17, 2026 |
| Morgan Stanley | Maintained | Underweight | $17.00 from $15.00 | Jul 28, 2026 |
| Baird | Maintained | Neutral | $30.00 from $28.00 | Jul 24, 2026 |
| Loop Capital | Upgraded | Hold → Buy | — | Jul 20, 2026 |
| Citigroup | Maintained | Neutral | $27.00 from $26.00 | Jul 13, 2026 |
| DA Davidson | Maintained | Buy | $30.00 from $25.00 | Jul 6, 2026 |
| Morgan Stanley | Maintained | Underweight | $15.00 from $12.00 | May 19, 2026 |
| UBS | Maintained | Neutral | $26.00 from $19.00 | May 11, 2026 |
| Citigroup | Maintained | Neutral | $26.00 from $23.00 | May 7, 2026 |
| Wells Fargo | Maintained | Underweight | $19.00 from $15.00 | May 6, 2026 |
| Wells Fargo | Initiated Coverage | Underweight | $15.00 | Mar 11, 2026 |
| UBS | Maintained | Neutral | $19.00 from $27.00 | Mar 4, 2026 |
| Citigroup | Maintained | Neutral | $23.00 from $28.00 | Jan 14, 2026 |
| Loop Capital | Initiated Coverage | Hold | $21.00 | Nov 25, 2025 |
| Morgan Stanley | Maintained | Underweight | $21.00 from $25.00 | Nov 19, 2025 |
| UBS | Maintained | Neutral | $27.00 from $28.00 | Nov 13, 2025 |
| DA Davidson | Maintained | Buy | $30.00 from $34.00 | Nov 10, 2025 |
| Morgan Stanley | Downgraded | Equal-Weight → Underweight | $25.00 from $27.00 | Oct 27, 2025 |
| DA Davidson | Maintained | Buy | $34.00 from $31.00 | Aug 25, 2025 |
| UBS | Maintained | Neutral | $27.00 from $28.00 | Jul 8, 2025 |
Frequently asked questions
What is the price target for HOG stock?
The average 12-month analyst price target for Harley-Davidson (HOG) is $26.75, with a high estimate of $33.00 and a low of $17.00, across 4 analysts.
Is HOG a buy, sell, or hold?
Analysts covering Harley-Davidson currently average a Hold rating: 6 buy, 9 hold and 4 sell, from 19 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for HOG?
The average price target of $26.75 implies 2.60% downside from the last price of $27.47.
What is the latest analyst rating on HOG?
On Aug 17, 2026, DA Davidson maintained Harley-Davidson at Buy with a price target of $33.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.