The Procter & Gamble (PG) analyst forecast and price target
Analyst forecast
Consensus of 26 analyst ratings
Based on 6 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| Argus Research | Downgraded | Buy → Hold | — | Aug 7, 2026 |
| Citigroup | Maintained | Buy | $170.00 from $181.00 | Jul 30, 2026 |
| HSBC | Downgraded | Buy → Hold | $149.00 from $182.00 | Jul 30, 2026 |
| Barclays | Maintained | Equal-Weight | $152.00 from $146.00 | Jul 21, 2026 |
| JP Morgan | Maintained | Overweight | $162.00 from $164.00 | Jul 16, 2026 |
| B of A Securities | Maintained | Buy | $166.00 from $170.00 | Jul 10, 2026 |
| Bernstein | Initiated Coverage | Market Perform | $156.00 | Jun 11, 2026 |
| Evercore ISI Group | Maintained | In-Line | $162.00 from $170.00 | Apr 27, 2026 |
| Wells Fargo | Maintained | Overweight | $164.00 from $158.00 | Apr 27, 2026 |
| TD Cowen | Maintained | Hold | $150.00 from $142.00 | Apr 27, 2026 |
| UBS | Maintained | Buy | $172.00 from $166.00 | Apr 27, 2026 |
| JP Morgan | Maintained | Overweight | $162.00 from $165.00 | Apr 17, 2026 |
| Barclays | Maintained | Equal-Weight | $146.00 from $155.00 | Apr 14, 2026 |
| B of A Securities | Maintained | Buy | $167.00 from $171.00 | Apr 10, 2026 |
| Piper Sandler | Maintained | Neutral | $142.00 from $150.00 | Apr 8, 2026 |
| Wells Fargo | Maintained | Overweight | $158.00 from $177.00 | Apr 8, 2026 |
| UBS | Maintained | Buy | $166.00 from $170.00 | Apr 7, 2026 |
| Deutsche Bank | Maintained | Hold | $162.00 from $171.00 | Mar 30, 2026 |
| TD Cowen | Downgraded | Buy → Hold | $156.00 from $150.00 | Jan 27, 2026 |
| Wells Fargo | Maintained | Overweight | $165.00 from $158.00 | Jan 23, 2026 |
Frequently asked questions
What is the price target for PG stock?
The average 12-month analyst price target for The Procter & Gamble (PG) is $159.17, with a high estimate of $170.00 and a low of $149.00, across 6 analysts.
Is PG a buy, sell, or hold?
Analysts covering The Procter & Gamble currently average a Hold rating: 12 buy, 13 hold and 1 sell, from 26 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for PG?
The average price target of $159.17 implies 8.69% upside from the last price of $146.44.
What is the latest analyst rating on PG?
On Aug 7, 2026, Argus Research downgraded The Procter & Gamble to Hold.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.