PROG Holdings (PRG) analyst forecast and price target
Analyst forecast
Consensus of 8 analyst ratings
Based on 5 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| Keybanc | Maintained | Overweight | $50.00 from $45.00 | Jul 30, 2026 |
| B. Riley Securities | Maintained | Buy | $64.00 from $57.00 | Jul 30, 2026 |
| Jefferies | Upgraded | Hold → Buy | $60.00 from $33.00 | Jul 8, 2026 |
| TD Cowen | Maintained | Buy | $50.00 from $45.00 | Jul 7, 2026 |
| Loop Capital | Downgraded | Buy → Hold | $48.00 | Jul 1, 2026 |
| Stephens & Co. | Maintained | Overweight | $47.50 from $40.00 | Apr 30, 2026 |
| TD Cowen | Maintained | Buy | $45.00 from $40.00 | Apr 30, 2026 |
| TD Cowen | Maintained | Buy | $43.00 from $42.00 | Mar 11, 2026 |
| TD Cowen | Maintained | Buy | $38.00 from $41.00 | Jan 8, 2026 |
| B. Riley Securities | Initiated Coverage | Buy | $50.00 | Dec 16, 2025 |
| BTIG | Upgraded | Sell → Neutral | — | Nov 21, 2025 |
| BTIG | Maintained | Sell | $31.00 from $27.00 | Oct 23, 2025 |
| TD Cowen | Maintained | Buy | $37.00 from $38.00 | Oct 23, 2025 |
| BTIG | Maintained | Sell | $27.00 | Oct 10, 2025 |
| BTIG | Downgraded | Neutral → Sell | $24.00 | Jul 14, 2025 |
| Keybanc | Maintained | Overweight | $45.00 from $50.00 | Apr 24, 2025 |
| Loop Capital | Maintained | Buy | $40.00 from $45.00 | Apr 24, 2025 |
| Jefferies | Downgraded | Buy → Hold | $29.00 from $58.00 | Feb 26, 2025 |
| Stephens & Co. | Maintained | Overweight | $60.00 | Jan 2, 2025 |
| Stephens & Co. | Initiated Coverage | Overweight | $60.00 | Nov 13, 2024 |
Frequently asked questions
What is the price target for PRG stock?
The average 12-month analyst price target for PROG Holdings (PRG) is $54.40, with a high estimate of $64.00 and a low of $48.00, across 5 analysts.
Is PRG a buy, sell, or hold?
Analysts covering PROG Holdings currently average a Buy rating: 6 buy, 2 hold and 0 sell, from 8 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for PRG?
The average price target of $54.40 implies 42.37% upside from the last price of $38.21.
What is the latest analyst rating on PRG?
On Jul 30, 2026, Keybanc maintained PROG Holdings at Overweight with a price target of $50.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.