Purple Innovation (PRPL) analyst forecast and price target
Analyst forecast
Consensus of 2 analyst ratings
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| Keybanc | Downgraded | Overweight → Sector Weight | — | Apr 29, 2026 |
| UBS | Maintained | Neutral | $0.65 from $0.85 | Apr 29, 2026 |
| UBS | Maintained | Neutral | $0.85 from $1.00 | Apr 1, 2026 |
| Wedbush | Maintained | Neutral | $1.00 | Mar 26, 2025 |
| Wedbush | Downgraded | Outperform → Neutral | $1.10 from $1.75 | Sep 4, 2024 |
| Craig-Hallum | Maintained | Hold | $1.50 from $2.00 | Aug 6, 2024 |
| Wedbush | Maintained | Outperform | $2.25 | May 8, 2024 |
| Roth MKM | Maintained | Buy | $2.50 | Mar 21, 2024 |
| Wedbush | Maintained | Outperform | $2.25 from $1.25 | Mar 13, 2024 |
| Craig-Hallum | Maintained | Hold | $2.00 from $1.00 | Mar 13, 2024 |
| Roth MKM | Upgraded | Neutral → Buy | $2.50 from $2.00 | Mar 13, 2024 |
| Roth MKM | Maintained | Neutral | $2.00 from $1.00 | Mar 7, 2024 |
| Keybanc | Maintained | Overweight | $5.00 from $6.00 | Jan 24, 2024 |
| Wedbush | Maintained | Outperform | $1.25 | Jan 24, 2024 |
| Oppenheimer | Downgraded | Outperform → Perform | — | Nov 13, 2023 |
| Keybanc | Maintained | Overweight | $6.00 from $8.00 | Nov 10, 2023 |
| Wedbush | Maintained | Outperform | $1.00 from $3.00 | Nov 10, 2023 |
| Craig-Hallum | Downgraded | Buy → Hold | — | Nov 10, 2023 |
| Oppenheimer | Maintained | Outperform | $8.00 | Aug 25, 2023 |
| Wedbush | Maintained | Outperform | $3.00 from $3.50 | Aug 10, 2023 |
Frequently asked questions
Is PRPL a buy, sell, or hold?
Analysts covering Purple Innovation currently average a Hold rating: 0 buy, 2 hold and 0 sell, from 2 analysts. Ratings reflect analyst opinion, not investment advice.
What is the latest analyst rating on PRPL?
On Apr 29, 2026, Keybanc downgraded Purple Innovation to Sector Weight.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.