Roku (ROKU) analyst forecast and price target
Analyst forecast
Consensus of 32 analyst ratings
Based on 15 analyst targets
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| JP Morgan | Initiated Coverage | Neutral | $160.00 | Aug 24, 2026 |
| Wells Fargo | Downgraded | Overweight → Equal-Weight | $165.00 from $167.00 | Aug 14, 2026 |
| Rosenblatt | Maintained | Buy | $160.00 | Aug 10, 2026 |
| Seaport Global | Downgraded | Buy → Neutral | — | Aug 7, 2026 |
| Guggenheim | Downgraded | Buy → Neutral | $160.00 from $145.00 | Aug 7, 2026 |
| UBS | Maintained | Neutral | $172.00 from $126.00 | Aug 7, 2026 |
| Citigroup | Maintained | Neutral | $157.00 from $120.00 | Jul 17, 2026 |
| Rosenblatt | Maintained | Buy | $160.00 from $150.00 | Jun 16, 2026 |
| JP Morgan | Downgraded | Overweight → Neutral | $160.00 from $150.00 | Jun 16, 2026 |
| Evercore ISI Group | Downgraded | Outperform → In-Line | $160.00 from $185.00 | Jun 16, 2026 |
| Susquehanna | Downgraded | Positive → Neutral | $160.00 | Jun 16, 2026 |
| Piper Sandler | Downgraded | Overweight → Neutral | $160.00 from $148.00 | Jun 16, 2026 |
| Citizens | Downgraded | Market Outperform → Market Perform | — | Jun 16, 2026 |
| Needham | Maintained | Buy | $170.00 | Jun 16, 2026 |
| Wolfe Research | Downgraded | Outperform → Peer Perform | — | Jun 16, 2026 |
| Wedbush | Downgraded | Outperform → Neutral | $155.00 | Jun 16, 2026 |
| Loop Capital | Downgraded | Buy → Hold | $155.00 from $145.00 | Jun 16, 2026 |
| Needham | Maintained | Buy | $170.00 from $140.00 | Jun 15, 2026 |
| Baird | Downgraded | Outperform → Neutral | $160.00 | Jun 15, 2026 |
| Citizens | Maintained | Market Outperform | $175.00 from $170.00 | Jun 15, 2026 |
Frequently asked questions
What is the price target for ROKU stock?
The average 12-month analyst price target for Roku (ROKU) is $162.60, with a high estimate of $175.00 and a low of $155.00, across 15 analysts.
Is ROKU a buy, sell, or hold?
Analysts covering Roku currently average a Hold rating: 11 buy, 20 hold and 1 sell, from 32 analysts. Ratings reflect analyst opinion, not investment advice.
What upside do analysts see for ROKU?
The average price target of $162.60 implies 3.66% upside from the last price of $156.86.
What is the latest analyst rating on ROKU?
On Aug 24, 2026, JP Morgan initiated coverage of Roku at Neutral with a price target of $160.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.