Upbound Group (UPBD) analyst forecast and price target
Analyst forecast
Consensus of 7 analyst ratings
Recent analyst ratings
| Firm | Action | Rating | Price target | Date |
|---|---|---|---|---|
| TD Cowen | Maintained | Buy | $27.00 from $28.00 | Oct 6, 2026 |
| BTIG | Downgraded | Buy → Neutral | — | Jul 31, 2026 |
| TD Cowen | Maintained | Buy | $28.00 from $29.00 | Jul 31, 2026 |
| TD Cowen | Maintained | Buy | $29.00 from $28.00 | Jul 7, 2026 |
| TD Cowen | Maintained | Buy | $30.00 from $31.00 | Jan 8, 2026 |
| BTIG | Maintained | Buy | $28.00 from $40.00 | Oct 31, 2025 |
| TD Cowen | Maintained | Buy | $31.00 from $36.00 | Oct 31, 2025 |
| BTIG | Maintained | Buy | $40.00 | Sep 16, 2025 |
| Loop Capital | Upgraded | Hold → Buy | $36.00 from $21.00 | Sep 15, 2025 |
| Raymond James | Maintained | Outperform | $35.00 from $40.00 | May 2, 2025 |
| Loop Capital | Maintained | Hold | $30.00 from $33.00 | Feb 21, 2025 |
| Stephens & Co. | Initiated Coverage | Overweight | $38.00 | Nov 13, 2024 |
| Loop Capital | Maintained | Hold | $33.00 from $36.00 | Nov 1, 2024 |
| Jefferies | Maintained | Hold | $35.00 from $37.00 | Oct 1, 2024 |
| Loop Capital | Maintained | Hold | $36.00 | Sep 13, 2024 |
| Jefferies | Maintained | Hold | $32.00 from $34.00 | Jul 10, 2024 |
| BTIG | Initiated Coverage | Buy | $45.00 | Jun 7, 2024 |
| TD Cowen | Initiated Coverage | Outperform | $43.00 | Mar 8, 2024 |
| Keybanc | Maintained | Overweight | $41.00 from $39.00 | Feb 23, 2024 |
| Stephens & Co. | Upgraded | Equal-Weight → Overweight | — | Jan 2, 2024 |
Frequently asked questions
Is UPBD a buy, sell, or hold?
Analysts covering Upbound Group currently average a Buy rating: 5 buy, 2 hold and 0 sell, from 7 analysts. Ratings reflect analyst opinion, not investment advice.
What is the latest analyst rating on UPBD?
On Oct 6, 2026, TD Cowen maintained Upbound Group at Buy with a price target of $27.00.
Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.
This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.