Bread Financial
BFH

Bread Financial (BFH) analyst forecast and price target

Analyst forecast

Buy

Consensus of 17 analyst ratings

Buy
8
Hold
8
Sell
1
Average price target
$116.00+17.25% vs. last price
Last $98.93
Low $102.00High $130.00

Based on 8 analyst targets

Recent analyst ratings

FirmActionRatingPrice targetDate
TD CowenMaintainedHold$111.00 from $114.00Oct 6, 2026
BarclaysMaintainedEqual-Weight$110.00 from $109.00Oct 5, 2026
Evercore ISI GroupMaintainedOutperform$118.00 from $120.00Oct 1, 2026
Wells FargoInitiated CoverageEqual-Weight$115.00Sep 11, 2026
Wolfe ResearchUpgradedPeer Perform → Outperform$130.00Aug 25, 2026
UBSMaintainedBuy$127.00 from $120.00Aug 3, 2026
Evercore ISI GroupMaintainedOutperform$120.00 from $116.00Jul 28, 2026
BarclaysMaintainedEqual-Weight$109.00 from $104.00Jul 24, 2026
RBC CapitalMaintainedSector Perform$115.00Jul 24, 2026
TD CowenMaintainedHold$114.00 from $103.00Jul 24, 2026
Morgan StanleyMaintainedEqual-Weight$102.00 from $98.00Jul 20, 2026
BarclaysUpgradedUnderweight → Equal-Weight$104.00 from $70.00Jul 7, 2026
Goldman SachsMaintainedNeutral$108.00 from $94.00Jul 7, 2026
UBSMaintainedBuy$120.00 from $94.00Jul 7, 2026
TD CowenMaintainedHold$103.00 from $95.00Jul 7, 2026
Evercore ISI GroupMaintainedOutperform$116.00 from $99.00Jul 6, 2026
BTIGMaintainedBuy$132.00 from $105.00Jun 30, 2026
RBC CapitalMaintainedSector Perform$115.00 from $105.00Jun 11, 2026
Loop CapitalInitiated CoverageBuy$104.00May 22, 2026
Evercore ISI GroupMaintainedOutperform$99.00 from $87.00Apr 29, 2026

Frequently asked questions

  • What is the price target for BFH stock?

    The average 12-month analyst price target for Bread Financial (BFH) is $116.00, with a high estimate of $130.00 and a low of $102.00, across 8 analysts.

  • Is BFH a buy, sell, or hold?

    Analysts covering Bread Financial currently average a Buy rating: 8 buy, 8 hold and 1 sell, from 17 analysts. Ratings reflect analyst opinion, not investment advice.

  • What upside do analysts see for BFH?

    The average price target of $116.00 implies 17.25% upside from the last price of $98.93.

  • What is the latest analyst rating on BFH?

    On Oct 6, 2026, TD Cowen maintained Bread Financial at Hold with a price target of $111.00.

Analyst ratings and price targets are the opinions of third-party research firms, not of Light Horse Securities. They are estimates about an uncertain future, are frequently wrong, and are neither a recommendation nor a prediction of actual results.

This page is for informational purposes only. Nothing on it is a recommendation, solicitation or offer to buy or sell any security, nor investment, legal or tax advice. Light Horse Securities Inc does not verify third-party data and is not responsible for its accuracy, completeness or timeliness.